Marketing

Marketing is the core of Gabriel de Freitas Carvalho's work as an entrepreneur. These guides cover the topics that matter most for growing a business.

Marketing guides

• How to Build a Marketing Plan for a Small Business
• The Marketing Funnel Explained: From Awareness to Repeat Customers
• Marketing Metrics That Matter: What to Track and What to Ignore
• SEO Basics for Small Business: A Practical Starting Guide
• How to Define Your Target Audience (and Why It Makes Marketing Cheaper)
• Google Business Profile: A Complete Setup and Optimization Guide
• Content Marketing for Beginners: A Simple Framework
• Email Marketing Basics: Build a List and Write Emails People Open
• WhatsApp for Business Marketing: Best Practices That Respect Customers
• Social Media Strategy for Small Businesses: What to Post and How Often
• Paid Ads Basics: Google Ads vs Meta Ads for Small Businesses
• Brand Positioning for Entrepreneurs: How to Stand Out in a Crowded Market
• How to Choose the Right Marketing Channel for Your Business
• Marketing Checklist for a New Business: 25 Steps Before You Launch
• Marketing Glossary: 30 Terms Every Entrepreneur Should Know

More articles will be added over time.